The Jeweller That Cares

Same Diamonds, that consiously crafted

Our Sustainability Commitment

At Poet Robson, we are on a journey of constant improvement to have a positive impact on the environments and communities we are part of. We are passionate about providing special jewellery to help our customers mark life moments and celebrate love, and we understand that the sustainability of our products and business practices is an important part of the story.

We recognise that the decisions we make today are a commitment to a more sustainable future for our planet, and future generations. We are committed to becoming a more sustainable and ethically responsible business, protecting our ecosystem and contributing to the communities we serve in meaningful ways, for generations to come.

Why Choose Lab Grown Diamonds

We are firm believers that lab grown diamonds are the future of fine jewellery. As one of the first jewellers to recognise this, over half of our collection is now available as lab grown or ethically mined diamonds.

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They're Beautiful

Lab grown diamonds are formed using state-of-the-art technology to imitate mother nature. They're created by scientists, and are handpicked and tested by gemmologists, ensuring all the quality, clarity and beauty you'd expect from a natural diamond - they are chemically and optically identical.

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They're Conscious

A conscious and mindful choice, they are considered more sustainable or environmentally ethical, as they haven't been extracted from the ground, so their production has far less impact on our planet. Because they aren't sourced from mines, they're also conflict-free, making them more socially ethical.

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They're Attainable

Lab-grown diamonds are created in weeks rather than millions of years, making them far more attainable than mined stones. This means you can often achieve a larger or higher-quality diamond for your budget. It’s also easier to produce coloured lab-grown diamonds, giving you a wider choice of beautiful shades – all at a more accessible price.

What's the difference between lab grown diamonds and mined diamonds

Lab Grown Diamonds

Where art meets science to create a diamond in a laboratory, chemically & optically identical to a natural diamond

Same quality, look, feel and sparkle as mined diamonds

Can only be told apart using specialist equipment

Considered a more conscious choice because they are environmentally sustainable and socially ethical - no mining is required

A faster, more efficient process leading to a more attainable price

6-10 weeks to create

Mined Diamonds

A rare, natural diamond created by our earth

Considered higher in value because they are a finite natural resource

Require production transparency to ensure they are conflict-free and consciously-mined

Have a higher price because they are hard to find, and their production involves mining and transportation

1-3 billion years to create.

How are lab grown diamonds made?

Using an innovative fusion of art and technology, lab grown diamonds are quite literally 'grown' in a laboratory by scientists.

The process starts with a tiny shard of a mined diamond, a 'diamond seed', and uses state-of-the-art technology to replicate the natural conditions under which diamonds are formed underground in the earth's mantle. By applying extreme pressure and heat, imitating the volcanic process, the lab grown diamonds are made of carbon atoms in a lattice crystal structure - exactly the same as mined diamonds.

Luckily, lab grown diamonds grow much faster than mined diamonds, and rather than millions of years, it takes just a number of weeks for the carbon atoms to slowly crystalise on the surface of the diamond seed, evolving into a rough diamond.

Once ready, the diamond is handpicked and tested by a gemmologist, to be cut, polished and crafted into something beautiful.

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